[vc_row][vc_column][vc_column_text]The Marketing division in its robust and relentless efforts to position potatoes as a healthy and true nutritional ally to combating the burden of malnutrition characterised by three concurrent threats of undernutrition, overnutrition or obesity, and hidden hunger – or micronutrient deficiencies arising from factors such as a poor diet, issued a media statement on 1 October, chiefly to commemorate World Food Day observed annually on 16 October and impart fact based nutritional information on the supreme value that general consumers can extract from the humble potato. The theme for this year’s World Food Day is, “Our actions are our future – Better production, better nutrition, a better environment and a better life.” And on this front, potatoes tick every box, providing an important and economical source of energy, nutrition, and satiety in South Africa’s diet, as well as enhancing food security and driving economic upliftment.
The media statement has garnered quality exposure, allowing PSA to intensify its marketing efforts once again through intentional educational messaging aimed at shifting perceptions and attitudes; as well as encourage the increased use of potatoes as South Africa and the world wages a war against the COVID-19 pandemic.
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