Peeling the true essence of PSA’s generic promotion efforts [News, CHIPS]

“Every human being on this planet is in one way or another engaged in marketing. Whether it is to capture the attention of an audience at a speaking event or convincing a panel of interviewers for a potential job – we all take conscious actions to arouse interest for a desired outcome to be achieved. As such, marketing, and ultimately promotion, is not a futile, fruitless or thoughtless exercise. It is intentional.”

For more information on the CHIPS (January | February 2022) article by Immaculate Zinde, Potatoes SA Marketing Manager, click here.

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