I am quite satisfied with what I’ve seen today. The number of people that arrived, the interactions that we had, the excitement that has been created… I think this was fit on purpose. My most important drive and target that we needed to reach was to create a sense of community. Not only between potato producers and consumers, but between farmers and the general public.
Willie Jacobs, CEO of Potatoes SA
Themed #WhenHopeWhispers, Potatoes South Africa held the inaugural State of the Potato Industry Address (#SOPIA) on 5 May 2021. Guest speakers included Dr Brylyne Chitsunge, Pan African Parliament’s Ambassador for Food Security in Africa; and Economist, Thabi Nkosi. Willie Jacobs, CEO of Potatoes South Africa, delivered the keynote address. The master of ceremonies for the day was Penny Lebyane, radio DJ and well-known television hostess.
To view SOPIA’s wrap-up video, click here.